Submitted by Shawn Durr on February 8, 2024 - 13:19

Why You Need a Strategic Plan for Your Nonprofit

People placing sticky notes on a transparent wall as they work on their strategic plan.

As a nonprofit leader, you have a passion for making a difference in the world. You have a vision of how you want to improve the lives of your beneficiaries and the community. But how do you turn your vision into reality?

That’s where strategic planning comes in.

Strategic planning is the process of defining your organization’s vision, mission, values, and strategy. It helps you align your goals with your purpose and core values. It also helps you navigate the challenges and opportunities in your environment. By doing so, you can make the most of your resources, gain a competitive edge, and deliver value to your beneficiaries.

A strategic plan is not just a document, but a living guide that helps you navigate the challenges and opportunities in your environment. It helps you adapt to changing needs, expectations, and circumstances. It helps you stay focused, accountable, and effective.

Strategic planning is not only about the final product, but also about the process. The process of creating a strategic plan involves engaging with your stakeholders, fostering alignment, and building consensus. It is a powerful way to create a shared understanding and a common vision among your team members.

At M+S, we are here to support you in your strategic planning journey. We can help you with tools, tips, and best practices to create a strategic plan that reflects your organization’s identity and aspirations. We can also help you monitor and evaluate your progress and impact.

If you are interested in learning more about strategic planning and how it can benefit your organization, please contact us at We would love to hear from you and help you achieve your goals.